Embark on a visual transformation journey to revolutionize the Human Resources movement process.
In 2019, Porto Seguro, one of Brazil's leading insurance companies, partnered with BRQ Digital Solutions to revolutionize their Human Resources movement process. The existing system was causing inefficiencies and frustration among HR professionals, leading to delayed employee transitions and reduced productivity.
Discovery Phase
Our team began with a comprehensive analysis of the current employee movement process. Through in-depth interviews and shadowing sessions with HR professionals, we documented their daily challenges and pain points. This immersive approach revealed that professionals were spending an average of 4 hours per day navigating between different systems and managing redundant tasks.
Research and Analysis
We implemented a structured research methodology:
First, we conducted detailed process mapping sessions where we:
Documented routine information flows
Identified key stakeholders and their roles
Mapped system integrations and dependencies
Analyzed bottlenecks and inefficiencies
Following the initial data collection, we organized validation workshops with cross-functional teams. These sessions helped us verify our findings and gather additional insights from various perspectives within Porto Seguro.
Synthesis and Innovation
Back at our office, we transformed the collected data into visual process maps and user journeys. Through careful analysis, we consolidated similar processes, reducing the original 12 workflows into 3 streamlined journeys. This simplification laid the foundation for our innovation workshop with Porto Seguro's process experts.
The workshop yielded several breakthrough ideas:
Automated system integrations to eliminate manual data entry
Real-time status tracking dashboard
Intelligent task routing based on employee profiles
Predictive analytics for resource allocation
Solution Design
Our solution centered on creating an intuitive, integrated platform that would:
Provide clear visibility of process status
Streamline communication between departments
Automate routine tasks
Integrate seamlessly with existing systems
The new dashboard featured:
User-friendly interface with minimal visual complexity
Real-time process tracking and notifications
Integrated communication tools
Automated workflow management
Clear visualization of process steps and stakeholders
Prototyping and Testing
We developed interactive prototypes and conducted extensive field testing with HR professionals. The testing phase included:
Usability sessions with 25 HR technicians
Performance monitoring across different scenarios
Integration testing with existing systems
Load testing for multiple concurrent users
Refinement and Implementation
Based on user feedback and test results, we made several key improvements:
Simplified the user interface further
Added customizable workflow templates
Enhanced notification systems
Improved reporting capabilities
Results and Impact
The implemented solution delivered significant improvements:
65% reduction in process completion time
80% decrease in manual data entry
90% increase in user satisfaction
40% reduction in HR operational costs
Conclusion
Through careful analysis, innovative design, and iterative improvement, we successfully transformed Porto Seguro's HR movement process into a streamlined, efficient system. The project not only improved operational efficiency but also enhanced the daily work experience of HR professionals, demonstrating the power of user-centered design in solving complex business challenges.
This case study exemplifies how deep understanding of user needs, combined with technological expertise and methodical process improvement, can create lasting positive change in organizational operations.
